SignalWealth CRM

Privacy Policy

Last updated: October 2026

This policy covers SignalWealth CRM, the practice-management platform used by advisory firms to manage contacts, scheduling, and pipeline. It is separate from SignalWealth's content-creation products, which are covered by their own policy.

Information We Collect

Data Ownership and Firm Isolation

Your firm owns the contact and client data it enters into the CRM. We do not use it for our own purposes, and we do not sell it. Each firm's data is technically isolated from every other firm using the platform — one firm's advisors and staff cannot see another firm's contacts, calendar, or records.

How We Use Information

We use information to operate the platform, provide the features you use (contact management, scheduling, notifications, automations), maintain security, and support your firm's use of the product. We do not use your firm's client data to train models, for advertising, or for any purpose outside operating the service you've signed up for.

Google Calendar and Zoom Integration

If you connect Google Calendar, we access only what's needed to sync your calendar events two-way, using OAuth tokens you can revoke at any time from your account settings or directly with Google. If you connect Zoom, we access only what's needed to create a meeting on your own Zoom account when a client books through your public scheduling link. We do not access your email, files, or any other Google or Zoom data beyond these specific purposes.

SignalWealth CRM does not use any AI/ML model, and does not integrate with any third-party AI/ML service, to process, analyze, or train on Google user data obtained through this integration. The platform's own analytical features (such as pipeline scoring) operate exclusively on data your firm enters directly into the CRM, and never on Google Calendar data. Our use of any data received through Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Connected Financial Accounts

Clients can choose to connect outside bank, retirement and investment accounts in their firm's client portal so balances stay up to date. We use Plaid Inc. (“Plaid”) to make these connections. The client signs in to their institution on a secure page run by Plaid; we never see or store their institution username or password. By connecting an account, the client authorizes Plaid to share with us, and agrees that Plaid may collect and use their information in accordance with the Plaid End User Privacy Policy.

From a connected account we receive only what the financial picture needs: the institution's name, each account's name, type and the last four digits of its number, and its balances (for investment accounts, the account value). We use it only to show the client's accounts and balances to the client and to their advisor at the firm, and we refresh it periodically while the connection is active. The access credential Plaid gives us is encrypted before it is stored. A client or their advisor can disconnect an account at any time; we then ask Plaid to end the connection and stop updating it, and the last balances remain part of the firm's records unless deleted.

Data Sharing

We do not sell your data or your firm's client data. We share information only in limited cases:

Payment information is handled directly by Stripe, our payment processor. We never see or store your card details.

Data Storage and Security

The platform runs on Amazon Web Services in the United States. We use encryption in transit (TLS 1.2 or later) and at rest, access controls scoped to your own firm's data, two-factor authentication (required for firm administrators), multi-factor authentication for our own administrative access, and audit logs of administrative and account activity. Backups are taken nightly, encrypted, and kept in separate storage that cannot be altered or deleted for 30 days. No system is perfectly secure, but we take reasonable, ongoing steps to protect your data.

Administrative Access

Operating the platform requires that a small number of SignalWealth personnel hold administrative access capable of reaching firm data. It is used to run, support, troubleshoot, and repair the service — for example, to diagnose a sync failure or correct a record that did not save. It is not used to read, analyze, market to, or otherwise work your client data, and it is never sold or shared. Actions taken in your instance are recorded in an audit log that identifies who performed them and when.

Data Retention and Deletion

We retain your firm's data for as long as your subscription is active, plus a reasonable period afterward in case you wish to reactivate or export it. You can request deletion of your firm's account and all associated data at any time by contacting your account representative.

Cookies

The platform uses only the minimal session storage needed to keep you signed in. We do not use third-party advertising or tracking cookies.

Changes to This Policy

We may update this policy as the platform evolves. Material changes will be communicated to firm administrators.

Contact

Questions about this policy can be directed to support@signalwealth.io.

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